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Privacy Policy

PRIVACY POLICY

Last Updated: September 1, 2026

At Mitchell's Soup Co., we respect your privacy and are committed to handling personal information responsibly and transparently.

This Privacy Policy explains how 2558319 Ontario Inc., carrying on business as Mitchell's Soup Co., including the Earth & Plow brand ("Mitchell's", "we", "our" or "us"), collects, uses, discloses, protects and retains personal information when you interact with us.

This Privacy Policy applies to personal information collected through our website, online store, fundraising programs, customer service, marketing activities and other interactions with Mitchell's.

By interacting with Mitchell's or providing personal information to us, you acknowledge that your information will be handled as described in this Privacy Policy.

1. Accountability

Mitchell's is responsible for personal information under its control.

We have designated a Privacy Officer who is responsible for overseeing our privacy practices, responding to privacy-related questions and complaints, and helping ensure that Mitchell's complies with applicable privacy legislation.

Questions about this Privacy Policy or our handling of personal information may be directed to our Privacy Officer using the contact information provided at the end of this Policy.

2. Personal Information We Collect

The personal information we collect depends on how you interact with Mitchell's.

Examples include:

  • your name;
  • email address;
  • telephone number;
  • billing address;
  • shipping or delivery address;
  • account information;
  • order history;
  • fundraising participation information;
  • communications with us;
  • payment-related information required to process purchases;
  • marketing preferences;
  • device information;
  • IP address;
  • browser information;
  • approximate location information;
  • website activity and browsing behaviour; and
  • other information reasonably necessary to provide our products, services or fundraising programs.

We collect only the personal information reasonably necessary for the purposes described in this Privacy Policy.

3. How We Collect Information

We may collect personal information:

  • directly from you;
  • when you purchase products;
  • when you create an account;
  • when you contact us;
  • when you subscribe to our newsletters or other communications;
  • when you participate in a fundraising campaign;
  • when you interact with our website;
  • through cookies and similar technologies described in our Cookie Notice;
  • from service providers assisting us in operating our business; or
  • from other persons authorized to provide information in connection with a fundraising program.

For example, information relating to fundraising participants may be provided by parents or guardians, schools, fundraising organizers or other authorized individuals.

4. How We Use Personal Information

We may use personal information to:

  • process and fulfill orders;
  • process payments;
  • ship products;
  • administer fundraising campaigns;
  • provide customer service;
  • respond to questions and requests;
  • communicate about orders or fundraising activities;
  • send abandoned checkout or product browsing reminders where permitted by applicable law;
  • maintain customer accounts;
  • improve our products and services;
  • understand how visitors use our website;
  • detect and prevent fraud or unauthorized activity;
  • administer promotions;
  • maintain business records;
  • comply with legal and regulatory obligations;
  • protect Mitchell's, our customers and others; and
  • send marketing communications where you have consented or where otherwise permitted by law.

We may also use information in an aggregated or de-identified form for business analysis and operational improvement.

5. Fundraising Programs

Mitchell's proudly supports fundraising programs for schools, youth organizations, community groups and other organizations.

In connection with these programs, we may collect information relating to:

  • fundraising organizers;
  • participating organizations;
  • participants;
  • parents or guardians;
  • supporters and purchasers; and
  • designated contacts.

Information collected may include contact information, purchase information, fundraising participation information and other information reasonably necessary to administer the fundraising program.

Certain information relating to fundraising purchases or participation may be shared with the applicable fundraising organizer or participating organization where reasonably necessary to administer the fundraising campaign.

Where you provide personal information about another individual in connection with a fundraising campaign, you are responsible for ensuring that you have the authority or consent necessary to provide that information.

6. Children and Youth

Some Mitchell's fundraising programs involve schools or youth organizations.

Where appropriate, we seek to limit the collection of personal information relating to children and youth to what is reasonably necessary to administer the applicable fundraising program.

Information relating to children or youth may be provided by parents, guardians, schools, fundraising organizers or other authorized individuals.

We do not knowingly use personal information relating to children for interest-based advertising.

7. Marketing Communications

If you choose to receive marketing communications from Mitchell's, we may send information about:

  • products;
  • recipes;
  • promotions;
  • fundraising opportunities;
  • events;
  • newsletters; and
  • other Mitchell's news.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in the email or by contacting us.

Even if you unsubscribe from marketing communications, we may still send transactional or service-related communications concerning orders, fundraising activities or customer service.

8. Cookies and Similar Technologies

Our website uses cookies, pixels and similar technologies to operate our website, improve functionality, understand website usage, measure advertising effectiveness, detect fraud and support marketing activities.

Additional information about these technologies is provided in our Cookie Notice.

9. Service Providers

Mitchell's works with trusted third-party service providers who assist us in operating our business.

These services may include:

  • website hosting;
  • e-commerce platforms;
  • fundraising platforms;
  • payment processing;
  • shipping;
  • customer communications;
  • marketing;
  • analytics;
  • fraud prevention;
  • cloud storage;
  • information technology services; and
  • other business support services.

Some service providers may use artificial intelligence-enabled technologies as part of the services they provide to us. Service providers receive only the information reasonably necessary to perform the services they provide on our behalf.

Mitchell's may also use artificial intelligence-enabled technologies to assist with customer service, answering general customer questions, improving website functionality and supporting our business operations.

Mitchell's does not use artificial intelligence to make automated decisions that have legal or similarly significant effects on individuals without appropriate human involvement.

Where customers interact with an AI-assisted feature, the information shared may be stored in the same manner as other customer service communications and may be reviewed by Mitchell's personnel for customer service, quality assurance, training and operational improvement.

Customers should avoid sharing unnecessary sensitive personal information when interacting with AI-assisted features.

If an AI-assisted feature cannot appropriately respond to an inquiry, the inquiry may be referred to a member of the Mitchell's team.

10. Payment Information

Payments made through our online store are processed by third-party payment processors.

Mitchell's does not store complete payment card numbers.

Payment information is handled by our payment processing providers in accordance with their own security and privacy practices.

11. International Processing

Some of our service providers may process or store personal information outside Canada, including in the United States or other jurisdictions.

As a result, personal information may be subject to the laws of the jurisdiction where it is processed or stored.

Mitchell's remains responsible for personal information under its control and takes reasonable steps to help ensure that service providers protect personal information appropriately.

12. Retention of Personal Information

Mitchell's retains personal information only as long as reasonably necessary to:

  • fulfill the purposes for which it was collected;
  • comply with legal, regulatory, accounting and tax requirements;
  • resolve disputes;
  • enforce agreements; or
  • support legitimate business operations.

When personal information is no longer required, it will be securely destroyed, deleted or anonymized, as appropriate.

13. Protecting Personal Information

Mitchell's maintains administrative, technical and physical safeguards appropriate to the sensitivity of the personal information under our control.

Examples may include:

  • restricted access to personal information;
  • password-protected systems;
  • secure service providers;
  • employee training;
  • appropriate contractual protections; and
  • reasonable security practices.

Although we work to protect personal information, no method of transmitting information over the internet or storing electronic information is completely secure.

14. Your Choices

Subject to applicable law, you may:

  • request access to personal information we hold about you;
  • request correction of inaccurate personal information;
  • withdraw consent where consent forms the legal basis for our collection, use or disclosure of personal information;
  • unsubscribe from marketing communications; and
  • inquire about our privacy practices.

Depending on the circumstances, legal obligations or business requirements may limit our ability to comply fully with certain requests.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal obligations or privacy practices.

The revised Privacy Policy will be posted on our website together with the updated revision date.

16. Contact Us

Questions about this Privacy Policy or our privacy practices may be directed to:

Privacy Officer

Mitchell's Soup Co.
2558319 Ontario Inc.

7B – 516 John Street North
Aylmer, Ontario N5H 0A6

Email:customerservice@mitchellssoupco.com